Stop me if you have heard this, “We are hiring…and we can’t find the right people!” Sound familiar? It probably does, because it is the challenge of many leaders I talk to in business today. While we don’t have all of the answers (who does?), we do want to help.
That is why we have created our new webinar outlining How to Attract & Retain Talent. Sign up now.
The webinar will be only 30 minutes and we will cover some tactics you can get started on immediately.
So please join us! Just head here to register now. And please feel free to invite other team members that you think might get value from the training!
It’s FREE. It’s ACTIONABLE. And it’s Friday, March 24th at 2 pm. Please register here.
Hasseman Marketing is your one-stop marketing shop. We work hard to “Deliver #MarketingJoy to you. If you want to make sure you never miss an update, now is a great time to become a VIP. Sign up to be “on the list” here.
Welcome to the Hasseman Marketing featured Product of the Week! Our goal each week is to show you a piece of branded merch that we love…and give you 3 reasons to love it too! This week we feature a piece of branded drinkware that fits everyone on your list! Let’s talk about the Urban Peak Canyon Trail! Watch this short video below.
Here are the 3 reasons we love the Urban Peak Canyon Trail
Quality Item: When you hand something out with your brand on it, you want to be mindful of quality. This passes the test. The piece (that Kirby personally ordered in 2019) is still being used each week to keep coffee hot and beer cold. It’s a winner!
Quality Imprint: The Canyon Trail allows for a full-color imprint that has amazing detail. You can get all of the colors of your logo on this piece!
Personalization: If you want to take your branded merch to the next level, add personalization. You can personalize each piece with your customer’s name for only $1 per piece. Take it up a notch…and see how your recipients appreciate it.
So that’s why we love the Urban Peak Canyon Trail for our Hasseman Marketing Product of the Week! Want to learn more? Click here to start shopping today.
Hasseman Marketing is your one-stop marketing shop. We work hard to “Deliver #MarketingJoy to you. If you want to make sure you never miss an update, now is a great time to become a VIP. Sign up to be “on the list” here.
Welcome to the Hasseman Marketing featured Product of the Week! Our goal each week is to show you a piece of branded merch that we love…and give you 3 reasons to love it too! This week we feature a wireless charger with an elegant look.
Let’s talk about the Walnut QI! Watch this short video below!
Here are the 3 reasons we love the Walnut QI
Great Looking Imprint: This is a piece that turns heads. It has a great look and a great imprint for your brand.
Sustainable: Showcase your brand with the beautifully crafted, Walnut Qi wireless charger. Sustainably made with quality walnut wood finish, heavy aluminum casing, and real wood grain details each as unique as your brand!
Works Great: It’s a perfect item to charge your phone while you are working at your desk or laying in bed.
Hasseman Marketing is your one-stop marketing shop. We work hard to “Deliver #MarketingJoy to you. If you want to make sure you never miss an update, now is a great time to become a VIP. Sign up to be “on the list” here.
Employee appreciation day, the first Friday of March every year is an important event for businesses of all sizes. This special day provides employers with the opportunity to recognize and reward their employees for their hard work and dedication throughout the year. It’s also a great way to boost morale and create an atmosphere of appreciation and respect. It helps you “build a tribe.” We talk about that here.
Employee appreciation day celebrates the accomplishments and contributions of each and every employee. It is an opportunity to show employees that their efforts are appreciated and that their hard work is valued. When employees feel appreciated and valued, it increases their job satisfaction, productivity, and loyalty. In turn, this can lead to a better overall work environment, higher employee retention rates, and greater job satisfaction.
It’s about bridging the Appreciation Gap
Employee appreciation day also serves as a reminder to employers that their employees are the foundation of the organization. Without their hard work and dedication, the business would not be able to run as smoothly as it does. By taking the time to recognize each employee’s individual contributions, employers are sending the message that they value their employees and acknowledge their hard work.
Employee appreciation day should also be used to create a sense of camaraderie and connection among the employees. This can be done by organizing team-building activities, having a celebratory lunch or dinner, or offering rewards and prizes. These activities help create a sense of unity among the employees and show them that their employer really cares about them. This is where Branded Merch can really come into play. We have created this curated shop for cool ideas to help you show your team you appreciate them.
Finally, employee appreciation day is an opportunity for employers to express their gratitude for the hard work and dedication of their employees. It is a great way to show employees how much their efforts are appreciated and to thank them for their contributions. It is also a great way to remind employers that their employees are the foundation of their organization and that they should always be valued and appreciated.
Hasseman Marketing is your one-stop marketing shop. We work hard to “Deliver #MarketingJoy to you. If you want to make sure you never miss an update, now is a great time to become a VIP. Sign up to be “on the list” here.
Want to know THE (nearly) universal problem I hear about with businesses we work with today? Regardless of industry, nearly all of our clients struggle with one big issue.
Attracting & Retaining Great Talent
Companies from all over the country, in all kinds of different industries, need to find the best people…and they need to keep them. It’s a struggle. And while people often want to blame the work ethic of our country, math will tell you that there are simply fewer people working right now. With Baby Boomers retiring, there is a gap between the number of jobs, and the number of workers to fill them. So what do we do?
Compensation Is Not Enough
While a competitive compensation plan is important, sometimes money really can’t buy happiness at work. Studies will tell you that once compensation hits a certain level, it fails to motivate behavior. And as more and more employers adjust their pay rates, it becomes harder to be a differentiator. So of course you need to pay your team well. But if that is your entire strategy for attracting and retaining talent…it will probably fall short.
So what can you (as a leader) do to help improve your employee retention? Here are 3 strategies. These are some best practices that we have seen organizations create…so they can create a wonderful place to work.
Create A Tribe
Many new employees walk into a new work environment and feel completely disconnected. They don’t feel a part of the tribe. Sure, they get the “welcome packet” but that’s full of corporate jargon that tells them what they can and can’t do at work. They don’t immediately feel a part of the team.
Create a Welcome Kit: One way to make your new people feel welcome is to provide them with a quality welcome merch kit. This kit might include a t-shirt, a backpack (to use for work), a water bottle, and a notebook. This simple kit not only begins their work experience with “a gift” from the company, it immediately starts to indoctrinate them into the team. They feel good about the organization and they feel like they belong. You start to create a tribe.
Have Fun at Work: When I worked at the Longaberger Company, Dave Longaberger said that 25% of your workday should be fun. It wasn’t about having a foosball table or blowing off the tough stuff. It was about giving people permission to laugh. Dave knew that people who were happy tended to be more creative and productive. Do you allow that?
Create a Culture of Care
Maya Angelou said that people will not care how much you know until they know how much you care. And while there are many ways to show your team that you sincerely care about their well-being, here are a few strategies to consider.
Be more flexible with work time: During the pandemic, everyone had to work from home. So in most organizations, we have proven that it can be done. Now that many organizations are moving back to the office (and we are too), leaders still have the chance to let people work from home when they need to. In addition, we have seen some leaders be a bit more liberal with vacation time. This flexibility gives your team the space to recharge and shows a level of “care” that many organizations don’t.
Create A Wellness Program: The science is real. If your brain is healthy, you are more healthy. Healthy (in all senses of the word) employees are better employees. But most organizations don’t invest in health and wellness programs. Creating a program that encourages your team to get physically and mentally healthy not only shows you care, but it will create outsized results in productivity as well.
Create a Culture of Appreciation
For years, we have said that there is an Appreciation Gap in the world today. We talk about that here. It’s the gap between the leaders (who think they show appreciation) and the employees and customers (who don’t feel appreciated). As a matter of fact, we have repeatedly talked about creating an appreciation program to make sure your top customers know how much they mean to you. It’s a powerful way to keep your customers.
It is also a strategy you can use to make sure your team knows you care.
Create a quarterly appreciation program for your employees. Every quarter, select a nice piece of branded merch and give it out to your team. Not only does it make sure you are saying “thank you” on a more regular basis, but it also helps to continue to build that tribe.
So those are 3 strategies that can help improve employee retention. By creating a culture where people are excited to come to work, you can decrease turnover and improve your overall organization.
Hasseman Marketing is your one-stop marketing shop. We work hard to “Deliver #MarketingJoy to you. If you want to make sure you never miss an update, now is a great time to become a VIP. Sign up to be “on the list” here.
