by Kirby Hasseman
It’s time to bring “Marketing Joy” to the masses! At Hasseman Marketing we pride ourselves in providing amazing promotional premiums to customers all over the United States. And frankly, we want to provide the right product to the person for the right situation. It’s NOT just about slinging SWAG.
That’s why we help you ask the right questions (here are 5 you should ask before your next promotion).
On the other hand, we want to be THE place you look for the best cool products for every occasion. We want to create “Brand-Slams” for you and your organization! (Here was the BrandSLAM from last week).
But this week the BrandSLAM is all about fun and function! The 12 Can Duffel Cooler is one of our favorite pieces because it puts the fun back into function! Yes, you can fit 12 cans of the beverage of your choice in this great looking bag. So it’s plenty roomy. But it’s also a great size for a real size lunch for work! And since it’s got the water proof inside liner, it’s great to be used simply as a duffel. One of our clients used it just as a gun bag!
Any way you want to use it, the 12 Can Duffel Cooler is perfect for people of all ages, sizes and gender! And because it comes in SO many fun colors, you can match nearly anyone’s colors. This one is a true BrandSLAM!
For more information on this item you can click on this link. But if you want to discuss options or how this fits in with your other promotional campaigns, feel free to reach out to your HMC representative. Don’t have one? Email us here and can hook you up!
To make sure you stay on top of all of our content (including the next Brand Slam) make sure to sign up for our VIP newsletter here.
by Kirby Hasseman
It’s time for a tradition like no other! Each week, our very own Jeff Wickerham takes the time to highlight a specific promotional product that he thinks YOU should know about! 
Do you want to show your customer or client a great year end gift? Check out this week’s pick the Mag-Lite Solitaire w/ Multi Function Mini Tool. This nicely packaged custom piece comes with a mini flashlight with your logo and a multi tool. A great way to say thank you to your customer, client, or board member. If you need more information let us know and don’t forget to sign up for our VIP Newsletter here.
by Kirby Hasseman
It is REALLY hard to believe, but the 4th quarter is upon us! And if this year has been any indication so far, October, November and December are going to fly by. That’s why now is the time to start thinking about saying “thank you” to your employees, stakeholders and best customers. Yes. It matters. Did you know that studies show that 69% of customers that leave you will do so because of “perceived indifference?” That’s right. They will leave because they think you don’t really care. That is a statistic that can be hard to swallow. But now is the time of year that you can assure that doesn’t happen. On the other hand, we understand that you don’t want to completely break the bank. So here are a few “frequently asked questions” that might be able to help you through the appreciation process. Do I have to buy for everyone? This is a tough one. This is a “yes, but…” answer. The obvious answer is, “do you want everyone to feel appreciated?” You should probably want all of your customers to know you appreciate their business. They are, after all, giving you money! But that doesn’t necessarily mean you need to appreciate them all evenly. The fact is, most companies have the 80/20 rule. 20% of their customers will often represent 80% of their overall business. If that is true for you, then you want to make sure the 20% REALLY know you appreciate them! What we recommend is to select a gift that is extra special and get that delivered to your top clients. Then create an “everyone” gift as well. This can be a nice, lower cost item that can also be a gift for prospects as well. Do I have to buy a LOT of quantity? Not always. Depending on how many you need, and the budget you want to spend on each person, we have many suppliers that can do very low quantity so you can make sure every customer and employee is recognized. Just let us know and we can guide you to a lower quantity option. What about Food? Food can be a great gift for the year end. First, it’s a customary item around the holidays. But maybe more importantly, its a great share-able item! Let’s say you have 4 customers in one office, a gift basket can be a gift for all of them! One thing you want to consider about food is freshness. When you go to a department store and see gift baskets out in October (or earlier), just know that those were likely put together months in advance. How fresh could that food possibly be? Just something to consider. We have some amazing food options for your year end needs. Those are just a couple of questions we get! We are glad to answer any additional questions you have too! What is most important is to remember to say “thank you” to your customers and employees. You will be glad you took the time! If you want to make sure you stay on top of all of our updates, sign up for our VIP list here.
by Kirby Hasseman
So let’s start with the good news. One of our great supplier partner representatives, Brett Schaffer, came to Coshocton recently to show us some of the latest products their company has to offer. We had a great time learning and laughing…and we have some cool new products to show you below. The bad news, the next week Brett was quarantined as the first person in his area with the flu. Uh…hope you feel better, Brett. We have sprayed everything you were near with disinfectant! But back to the good news…we have some cool new products to show you to get you started off right for the 4th quarter! Let’s dig in! DUO USB Speedy Car Charger and Safety Tool: I know, long name. But this very functional piece will not only charge your phone on the road, but it will break glass and cut your seat belt in case of an emergency! Great multi-functional tool that ties your brand to your customer’s phone! Learn more here. Rubik’s Wireless Speaker: This is a different twist (get it?) on the wireless speaker. The Rubik’s cube is recognizable and fun. And now you can put your brand on it…and have music come out of it! Fun and different for the right promotion. Check out info here. Tuscany Heathered Beanie: If you want Beanie that is fashion forward and will catch your eye…this is the one for you. It has a great look…and sort of a retro patch that you imprint. Everyone at our meeting liked this one! Get more information here. LED Beanie: And speaking of beanies…these will keep you safe! If you have a running event (at night) this winter or you have employees that work at night, this is an awesome piece to keep them safe and warm! This beanie has an LED light sewn in…so you can see and be seen. Check this one out here. Gametime Fidget Spinner: Yes you have seen these. But have you seen them with custom shapes and themes? These are (safety tested) fun fidget spinners with themes like football, breast cancer and more. Check out the details here. So these are just a few of the products that caught our eye when Brett came to town! If you want to chat with us about ideas for your 4th quarter promotions, let us know! And if you want to make sure you never miss an update, sign up for our VIP list here.
by Kirby Hasseman
We are starting a new Weekly Wrap Up blog. This is the place where you can find all of the content we created in just one week. We believe we are a leader in content creation at HMC…and we want to give it to you in one place. Here is what we’ve learned at Hasseman Marketing this week! We were introduced to 3 Awesome New Products for the Fourth Quarter. It’s hard to believe it, but the kids are going back to school and the 4th quarter is just around the corner. This is the time to say “thank you” to employees, customers and other contributors to your organization’s success. Check out these cool items to make sure you know about the latest.
We have discovered the 5 Top Apparel Pieces for Women. Sometimes ladies apparel gets lost in the corporate world. So how do you find things that ladies would like to wear, and have a corporate look you are excited about? Check out these 5 pieces to start.
Delivering Marketing Joy: Each week Kirby gets the chance to chat with some of the most innovative people in business on Delivering Marketing Joy. This time Kirby talks with Best-Selling author and Content Marketing leader Joe Pulizzi. They discuss why you need to be more patient, changes coming down the pike for marketing, and why you should have an event! Watch this one here. unScripted Podcast: Another weekly piece of content is the unScripted podcast. Bill Petrie and Kirby talk about all things marketing and promo. There are no scheduled topics, no agenda, but there are some laughs…and plenty of insight on unScripted. Listen here on PromoCorner. Jeff’s Pick: As you can see, we believe in consistency at Hasseman Marketing. Jeff takes time each week to dig into a product that “he thinks you should know about.” Jeff’s Weekly Pick this week is The Customizable Powerbank
Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well.
