Another week, another round of marketing insights, branded merch strategies, and a few laughs along the way! At Hasseman Marketing, we love creating content that helps businesses grow while keeping things engaging and fun. This past week was packed with valuable lessons, great conversations, and even a little time with Maverick (our favorite four-legged co-star).
If you missed anything, don’t worry—we’ve got you covered! Here’s a look at what went down this week at Hasseman Marketing.
Monday Minute: The Sentence That Kills Progress
We kicked off the week with Monday Minute, where Kirby shared a phrase that stops progress in its tracks—“I am already good at that.”
It’s a dangerous mindset. The moment you decide you don’t need to improve, you stop growing. The best in any industry—from elite athletes to top entrepreneurs—never stop learning and refining their skills. The key to long-term success? Stay curious. Stay coachable. Keep improving.
Employee Appreciation Day Reminder (Starring Maverick!)
Jade and her pup Maverick took over the camera to remind everyone that Employee Appreciation Day is coming up on March 7th.
If you want to show your team some love, branded merch is a great way to make employees feel valued and engaged. Plus, Maverick steals the show in this one, so even if you don’t need the reminder, it’s worth watching for the cuteness overload. 🐶
Kirby shared a short but powerful productivity tip on YouTube this week, and it’s something we’re all guilty of doing. Constantly shifting between tasks kills focus and slows down progress. Instead, commit to one thing at a time, and you’ll get way more done.
Delivering Marketing Joy: From Bank Robber to Sales Leader
This week’s Delivering Marketing Joy was a special one. Kirby sat down with Luke Lunkenheimer, who shared his incredible journey from bank robber to sales leader.
Yep, you read that right. Luke’s story is one of redemption, resilience, and growth, and his insights on overcoming challenges to find success are truly inspiring. If you need a reminder that it’s never too late to change your path, this is an episode you won’t want to miss.
Thirsty Thursday: The Hangover Cure from Las Vegas
Thirsty Thursday is back! This time, we recorded from the PPAI Expo show floor in Las Vegas—and let’s just say, the theme was fitting.
In this episode, we put The Hangover Cure to the test in a mystery drink challenge. Did it actually work? Were our taste buds forever ruined? You’ll have to watch and find out!
Better Merch…Better Marketing: Super Bowl Ads & Branded Apparel
To close out the week, Jade and Kirby dropped a new episode of Better Merch…Better Marketing, where they tackled:
🏈 The best (and worst) Super Bowl ads – Who nailed it, and who made us say, “WTF?”
👕 Why branded apparel shouldn’t be boring – And how to create apparel that people actually want to wear.
🔥 Branded merch trends – What businesses should be paying attention to right now.
If you’re in marketing, branding, or just love good (and bad) advertising, this one’s for you!
That’s everything from this week at Hasseman Marketing! From marketing insights to productivity hacks, mystery drinks, and an inspiring redemption story, it was a week full of valuable content.
Now, we’d love to hear from YOU! Which piece of content stood out the most? Drop us a comment or reply—we always love getting your feedback.
And as always, if you need help with branded merch, marketing strategy, or just want to brainstorm big ideas, we’re here for you. Let’s make something great together! 🚀
Until next week, keep climbing! ⛰️
– The Hasseman Marketing Team
At Hasseman Marketing, we are all about fun…and doing marketing BETTER. If you need help creating Better Merch & Better Marketing reach out to us! We’d love to help you. Head here to get the book “Hit The TARGET” for FREE! This will help you dial in your marketing for better results.
Welcome back to the Better Merch…Better Marketing podcast! We’re thrilled to bring you Episode 2, where Jade Crider and Kirby Hasseman dive into exciting topics in marketing, business, and branded merchandise—all while adding their unique father-daughter dynamic to the mix. If you missed Episode 1, don’t worry; you can catch up anytime. But today, we’re diving into new discussions that we think you’ll love.
Check out the latest episode below:
What’s in Episode 2?
Here’s a rundown of what we covered in this week’s podcast:
1. The TikTok Drama: What Happened and What’s Next?
We kicked off this week’s episode by discussing the recent TikTok drama. From its sudden removal to the widespread reaction, Jade shared how she felt when the app disappeared briefly and what it meant for content creators and marketers alike. Kirby and Jade also speculated on what might come next for the platform and how businesses should approach TikTok moving forward. Spoiler alert: This conversation was packed with insights into adapting to change in the digital marketing landscape.
2. Lessons from the PPAI Expo
Last week, we attended the PPAI Expo in Las Vegas, the premier event for promotional products and branded merchandise. We had the chance to explore new trends, connect with industry leaders, and come away with some important lessons in business. In this episode, we share our key takeaways that can help you in whatever business you are in!
3. Audience Question: How Can You Attract and Retain Clients?
This week’s listener question comes from someone who tuned in to Episode 1: How can you attract and retain clients? Kirby broke down his TARGET method for effective marketing, offering actionable steps to help businesses stand out and build lasting relationships.
To make it even better, Kirby is giving away his book, Hit The TARGET, for free! Head over to HitTheTargetBook.com to grab your free copy, which includes the ebook, audiobook, and online course.
4. When Dad Was Wrong
In this week’s fun and lighthearted segment, Jade turned the tables and shared an area where she thinks Kirby is wrong. This playful moment highlighted how different perspectives—even within a family—can lead to some lively discussions and even better ideas.
5. Shout Out to Local Stars: Main Street Station & Sorrell’s on the Square
We wrapped up the episode by celebrating two amazing Coshocton businesses, Main Street Station and Sorrell’s on the Square, both of which were recently featured on America’s Best Restaurants. These local spots are doing incredible things for our community, and we couldn’t be more proud to shine a spotlight on their achievements. If you haven’t visited them yet, make it a priority!
Key Takeaways from Episode 2
TikTok’s impact on marketing is undeniable, and adaptability is key as platforms evolve.
Live events like the PPAI Expo are invaluable for networking, learning, and staying ahead in your industry.
Attracting and retaining clients requires a clear strategy, like Kirby’s TARGET method, and a focus on delivering value.
It’s okay to challenge ideas and perspectives—that’s where growth (and sometimes laughter) happens.
Supporting local businesses is a vital part of building strong communities.
What’s Next?
We’re already planning Episode 3, and we’d love to hear from you! Have a question or topic you want us to cover? Send it our way, and we might feature it in an upcoming episode. Whether it’s about branded merchandise, marketing strategies, or building better business practices, we’re here to help.
Make sure to watch Episode 2 above, share your thoughts, and subscribe to stay updated on all future episodes. Together, we’re creating Better Merch…Better Marketing!
Have a question or comment? Drop it below or reach out directly—we’d love to hear from you!
If you need help creating Better Merch & Better Marketing reach out to us! We’d love to help you. Head here to get the book “Hit The TARGET” for FREE! This will help you dial in your marketing for better results.
Social media can be one of the most powerful tools to grow your organization, connect with your audience, and build your brand. But let’s be honest—many businesses struggle to make it work. Why? Because they focus on being perfect instead of simply being better.
At Hasseman Marketing, we believe the goal isn’t perfection—it’s progress. The key is to consistently get a little better each day.
If you’re looking to improve your social media presence, here are 5 simple tips to do social media BETTER for your organization. And if you want to dive deeper into this, head HERE to get the Hit The TARGET book for free.
1. Give Value First
Too many organizations treat social media like traditional advertising: Buy this. Hire us. Look at us. But social media is different. It’s about building relationships, and relationships thrive on value.
Ask yourself:
How can I help my audience?
What can I teach, inspire, or share that will make their lives better?
Providing value could mean sharing helpful tips, answering FAQs, entertaining with behind-the-scenes content, or offering inspiration. When you lead with value, people will engage, trust you, and stick around for the long term.
Remember: give first, ask second.
2. Be Consistent
Social media is like fitness—you can’t post once or twice and expect results. You build trust and credibility with consistency. Whether you post daily, three times a week, or weekly, the key is to show up regularly.
Here’s why consistency matters:
It keeps your brand top of mind.
It builds integrity (your audience knows they can rely on you).
Social media algorithms reward consistent posting.
The good news? You don’t need to go viral to succeed. Small, consistent efforts over time create meaningful results. Keep showing up, and the growth will come.
3. Post More
If you’re struggling with social media growth, ask yourself this: Are you posting enough? Many organizations are hesitant to post frequently, worrying about “bothering” their audience.
Here’s the truth: social media is a free tool to grow your business. Use it!
The more you post:
The better your reach and engagement will be.
The more opportunities you have to connect with your audience.
The more content you can test and learn from.
If you’re not sure where to start, try this:
Share updates about your team, products, or community involvement.
Post tips, quotes, or behind-the-scenes videos.
Repurpose older content into new formats.
Social media is like a muscle—the more you use it, the stronger it gets.
4. Engage With Your Audience
Social media is a two-way street. If someone takes the time to comment on your post, comment back! Engagement isn’t just polite—it’s how you build relationships.
When you respond to comments or messages, you:
Show your audience that you care.
Build a loyal community around your brand.
Increase the visibility of your posts (engagement boosts algorithms).
It doesn’t take much—a quick “Thank you!” or a thoughtful reply can go a long way. The brands that succeed on social media don’t just talk at their audience—they talk with them.
5. Gather Information
Social media is not just a place to post—it’s also a tool to gather valuable information for your business.
Here’s how you can leverage it:
Encourage people to sign up for your email list.
Use polls or surveys to learn what your audience wants.
Offer lead magnets (like free guides or webinars) to build your database.
Your ultimate goal should be to take your audience off social media and into your ecosystem—like your email list—where you can communicate directly. Social media is borrowed space, but your list? That’s something you own.
Social Media: It’s About Progress, Not Perfection
Social media doesn’t have to be overwhelming. Start small, follow these 5 tips, and focus on getting better—one post, one conversation, one audience interaction at a time:
Give value—be helpful, inspiring, or entertaining.
Be consistent—show up regularly to build trust.
Post more—take advantage of this free tool.
Engage with your audience—reply, connect, and build relationships.
Gather information—turn your audience into lasting relationships.
The goal isn’t perfection. It’s about showing up, providing value, and putting in the work over time. That’s how you’ll grow your brand, strengthen your community, and do social media BETTER.
Are you ready to improve your organization’s social media presence? Start with one tip today, and let’s pursue better together.
If you need help creating social media content that connects, reach out to us! We’d love to help you. Head here to get the book “Hit The TARGET” for FREE! This will help you dial in your marketing for better results.
In today’s competitive marketplace, finding a marketing partner who truly understands your needs and delivers results can be challenging. At Hasseman Marketing, we pride ourselves on standing out from the crowd. What makes us different? It comes down to two key elements: our Proven Process and our 3 Uniques. Together, these cornerstones of our business are designed to ensure our clients not only achieve their goals but enjoy the journey along the way. Here’s how:
The Proven Process: A Roadmap to Success
We believe great marketing doesn’t happen by accident. That’s why we’ve developed a Proven Process that guides every project we undertake. This structured approach ensures consistency, quality, and results for every client, no matter the project size or scope. Our process includes five key steps:
Discovery – We begin by listening. Understanding your goals, challenges, and vision is the foundation for everything we do. By getting to know you and your business, we can craft a strategy that truly aligns with your needs.
Present Solutions – Once we understand your objectives, we present customized solutions designed to achieve your goals. Whether it’s branded merchandise, a digital campaign, or a comprehensive marketing plan, every solution is tailored specifically to you.
Implement & Deliver – Execution is where ideas come to life. From design to delivery, our team ensures every detail is handled with care and professionalism.
Follow Up – We don’t stop at delivery. We follow up to make sure you’re thrilled with the results and that the project met your expectations.
Repeat – Our goal is to build lasting partnerships. With each project, we aim to deepen our understanding of your business and continue delivering value over time.
This Proven Process not only ensures a seamless experience but also gives you peace of mind knowing there’s a plan in place from start to finish.
The 3 Uniques: Why Clients Love Working with Us
Beyond our process, we’ve identified three key qualities that set us apart from other marketing agencies. These are our 3 Uniques:
Full House – In House: Unlike many agencies that outsource key services, we do it all in-house. From video production to graphic design and branded merchandise, we have the expertise and tools to manage your marketing under one roof. This means faster turnaround times, better communication, and a more cohesive strategy.
Customer Centric: Your success is our success. We align our goals with yours, focusing on what matters most to you. Whether it’s driving sales, increasing brand awareness, or building stronger employee relationships, our team is committed to delivering results that align with your vision.
No Surprise Charges: Transparency is essential in any partnership. With Hasseman Marketing, you’ll always know what to expect. We provide upfront invoices so you’re never caught off guard by hidden fees for proofs, shipping, or art charges.
Why This Matters for You
When you choose Hasseman Marketing, you’re not just hiring a vendor—you’re gaining a partner. Our Proven Process ensures every project is handled with care and precision, while our 3 Uniques guarantee a seamless and enjoyable experience.
This combination of structure, expertise, and customer focus is why so many of our clients come back to us year after year. Whether you need branded merchandise, digital marketing, or a comprehensive marketing strategy, you can trust us to deliver Marketing Joy every step of the way.
Ready to see the difference for yourself? Let’s start the Discovery phase today!
In the latest episode of DMJ, we had the pleasure of hosting Josef Schinwald, the CEO of Guest Experts on Air. Schinwald, a seasoned expert in the podcasting industry, shared his insights on the art of getting booked on podcasts. He delved into the intricacies of overcoming initial nervousness, the methodology of securing a spot on a podcast, and the importance of standing out as a guest. Furthermore, he discussed the role of social media in promoting podcast appearances and the future of the podcasting industry.
Notably, Schinwald also mentioned his book on podcast guesting, offering a wealth of practical advice for those interested in this field. This article aims to encapsulate the key points from this enlightening interview, providing a comprehensive guide for anyone looking to make their mark in the podcasting world.
Overcoming Nervousness and Anxiety
Josef Schinwald kicked off the interview by addressing a common concern among many aspiring podcast guests – nervousness and anxiety. He stressed that speaking on podcasts is akin to public speaking, and it’s natural to feel a bit jittery at first. However, he assured that with practice, this nervousness can transform into a sense of joy and fulfillment.
He further emphasized that podcasting can be a fun and enjoyable experience. The key is to embrace the nervousness and use it as a stepping stone to improve and refine your public speaking skills. Over time, you’ll find that the anxiety fades away, replaced by the thrill of sharing your knowledge and insights with a wider audience.
Methodology for Getting Booked on Podcasts
Next, Schinwald shared his tried-and-tested methodology for getting booked on podcasts. The first step, he said, is to research and identify experts in your field. This helps you understand the landscape and identify where you can add value. The next step is to find podcasts where you would be a good fit based on your unique value proposition.
He also recommended using tools like Listen Notes to find podcast hosts’ email addresses and reach out to them. This proactive approach can significantly increase your chances of getting booked. Remember, the goal is to position yourself as a unique and valuable guest who can bring fresh perspectives to the table.
Standing Out as a Guest
Standing out as a guest is crucial in the competitive world of podcasting. Schinwald suggests that one of the best ways to do this is by actively contributing to discussions and focusing on your niche expertise. By sharing your unique insights and experiences, you can add value to the podcast and engage the audience in a meaningful way.
He also pointed out that being a specialist in a specific area can be more powerful than being a generalist. This is because a specialist can delve deeper into a topic, offering nuanced insights that a generalist might not be able to provide. So, identify your niche and own it!
Using Social Media to Promote Podcast Appearances
Schinwald also discussed the importance of using social media to promote podcast appearances. He suggested repurposing podcast content into video clips and sharing them on platforms like YouTube, Instagram, Twitter, and Facebook. This not only increases your visibility but also helps you reach a wider audience.
He further recommended utilizing AI tools to format and optimize the content for each platform. Consistent promotion of your podcast appearances on social media can significantly boost your reach and engagement, helping you build a strong online presence.
The Future of Podcasting
Looking ahead, Schinwald predicted that podcasting will continue to grow, with AI playing a significant role in expanding the industry. He cited a projection that podcasting could be a $130 billion industry by 2030, with currently five million podcast listeners.
He also highlighted how AI technology could enhance the podcasting experience, enabling content in different languages and making podcasts more accessible to a global audience. This underscores the immense potential of podcasting and the exciting opportunities it holds for the future.
Book on Podcast Guesting
Finally, Schinwald mentioned his book on podcast guesting, which is available for free on the Guest Experts on Air website. The book provides practical advice on how to get booked on high-end podcasts, making it a valuable resource for anyone interested in this field.
From identifying the right podcasts to crafting compelling pitches, the book covers all the essential aspects of podcast guesting. It’s a must-read for anyone looking to make their mark in the podcasting world.
Conclusion
In conclusion, the interview with Josef Schinwald provided a wealth of insights and strategies for getting booked on podcasts, standing out as a guest, and leveraging social media for promotion. It also sheds light on the future of podcasting and offered a sneak peek into Schinwald’s book on podcast guesting. Whether you’re a seasoned podcast guest or just starting out, these tips and strategies can help you navigate the podcasting world with confidence and ease.
