by Kirby Hasseman
As a country, we seem to be able to disagree about just about everything. But there is one thing where there seems to be consensus. We are living in a strange and stressful time! Thousands of workers are suddenly being asked to work from home. (We posted this blog with free tools to help here) And while, for many of us, this is a cool perk, we are not used to working remote every day. On the other hand, some workers have been doing this very thing for years. So we decided to get tips for working remote (from remote workers).
At Hasseman Marketing, we have several team members that work remote nearly every day. So we went straight to the source to get tips on what to do…and what not to do.
Jeff Wickerham
Seven years ago I learned that going from working in an office to working from home was a big change. My biggest tip, give yourself grace in changing your work space. You need to figure out your own schedule and what works best. For me, I learned I could put a load of laundry in washer, work, use then break of the washing machine to switch clothes to the dryer, go back to work, and then use the ding of the dryer to signify another work break for me.
It sounds simple, but in the beginning, I felt bad for taking those breaks. Now, I am comfortable with it and I am able to get work and home life done.
Bree McAndrews
1.) GRACE – Pray your work team and clients give you grace when your little one screams for the third time on the conference call “Mom I have to go potty!”
2.) TECHNOLOGY – important to know what you need to be successful: phone, computer, good internet connection, etc. Flexibility to be mobile like a laptop is good too to change up the work space or visit customers if needed.
3.) STRUCTURE and routine. Kirby always preaches track your activity which brings on more productivity – It also helps with follow ups and keeping all projects on track.
4.) SNACKS – hide them. Out of sight out of mind.
5.) BREAKS – take healthy breaks – 15 minute walk, send a thank you, check in with a family member or friend, let your mind air out for a minute
6.) EXPENSES – if you are allowed expenses, track them weekly/monthly. Tax time is the worst when you don’t keep up all year.
7.) OFFICE – dedicated work space away from screaming toddlers and snacks. Your dog is allowed in.
Eric Dingler
Establish and keep a routine that includes things like; eating and showering.
Bonus tip: establish and keep a “workspace” that you only use for work.
Kelly Bowe
Get up at the same time every morning and start work at the same time every day. (as if you are punching a time clock).
Oh…and couples: Try to work in different rooms LOL
Jay Sabine
(There’s going to be distractions!) …so, “Plan the work, Work the plan”
I have a daily updated (to do) list that I keep on my phone, (so it’s always available at my finger tips). I add activities, projects, dates, or just ideas that I want to develop. It helps keep me focused and/or can help me prioritize what is most important when my schedule gets interrupted. I check it every AM, add to it throughout the day, and delete completed task at the end of every day – which is a great reward and gives you a chance to review and plan for the next day.
It’s simple, but it’s what works best for me.
Also, for couples suddenly working from home together: get yourselves an imaginary coworker to blame things on. Trust me!
I think there is a ton of great information here for working remote…whether it’s your first time or even if you are a veteran. If you want more content like this, check out our blog page here. Oh, and one of the great books about working remote is by Jason Fried and you can find it here.
by Kirby Hasseman
It’s time for Episode 37 of the He Said She Said Podcast with Hasseman Marketing! This podcast is designed to give an inside look at being married and being entrepreneurs and the projects we are working on and the challenges we are facing! We talk about business, family, community and more. So listen in and let us know what you think!
On this episode we talk about…
Trending Topic
This week Kirby and Amy talk about the CoronaVirus (yes again). The topic is still trending, and they talk about how their view on the crisis has changed in the past week. They took a trip recently (you can see video of that here) and they talk about that trip and why it’s SO important to continue to evolve your views as the facts evolve.
Weekly Whirlwind
This week in the Weekly Whirlwind Amy gives a quick update on what she is doing to keep the building project rolling forward. Kirby talks about how is week is focused on creating content and planning for the next few months. He talks about a podcast with Bill Petrie where he was inspired to plan through the crisis. You can check out that podcast here.
Lesson In Life
This week in the “lesson in life” Kirby and Amy talk about the Self Care and Headspace. In this stressful time, it’s more important than ever to create time to separate from the chaos and allow your brain some room to breathe. Listen in as they discuss how Amy does this in the evening.
Shout Outs
Each week we want to give a shout out to an organization or an individual doing good work. This week Amy leads the way talking about how the Truck Driving community is being overlooked in this crisis. We thank all of the first responders and all of the people that are helping to keep the country rolling through this stressful time. We don’t say it enough…but thank you!
So that’s a wrap! Thanks for listening to Episode 37 of the He Said She Said Podcast! Any feedback will be welcome as we try to provide you value! If you want to subscribe you can do that where you normally get podcasts…or you can head here to follow on Soundcloud.
Thanks so much for listening! If you have any topics you want Kirby and Amy to cover, please comment and let us know! Oh…and if you like this content, check out this page where you can find all of the content we create!
by Kirby Hasseman
As the news about the Coronavirus has changed, developed and exploded over the last week in the U.S., it has been hard to escape. There has been panic buying, mixed information, quarantines and lots of shouting! And while there have been some nice gestures from individuals, for the most part it feels like this virus is making us drown in negativity (especially online).
That’s why now is really good time to consider creating a policy of “Giving Out Joy.” Whether as an individual, or an organization, we have the opportunity to stand out in a very crowded landscape. This is not to say that we do not educate ourselves on the very real threats in the world. It’s about understanding them, and being an island of inspiration anyway.
Here is an excerpt from my recent book “The Give First Economy,” that feels even more true now than when I wrote it.
Give Out Joy
Some days it feels like the world is drowning in negativity. Studies will tell you that 89% of what you see every day is negative. Whether it is through the media, social media or even in the 3D world, everyone seems to be frustrated or complaining.
And don’t just blame the media. That’s lazy. The fact is, most days CNN is not who is filling up my Facebook feed with bitching. It’s us. It’s you. Don’t get me wrong, the media helps fuel this fire, but they are not the only ones throwing logs on it. We all have a share of the blame.
The great thing about social media is that everyone has a voice. The bad thing is…everyone has a voice. As you turn on your device, it seems half the people posting are snarky trolls and the other half create a new reason to play the victim every day. Negativity is all around us.
Once we understand that, the question is obvious. What do we do about it?
The answer is simple (but not always easy) …Give Out Joy.
In a world where nearly 90% of what we see is negative, most people are hungering for something different. We are looking for someone to shine a light on good things. We are looking for inspiration. And the reality is, when you push out good and joy into the world, we stand out in a crowded marketing place.
When we are creating a business, an organization or a personal brand, we are always trying to prove to the market place we are better. But as Mike Michaelowicz says (author of Profit First, Pumpkin Plan and many other great business books),
“In the minds of our customers, better is not better. Different is better.”
The fact is, when seemingly everything we see in the world is negative, a positive person (or brand) can be a shining light. It stands out. So by giving out joy, creating joy and spreading joy, you start to stand out in the marketplace.
Now you might be thinking, “Great. But I am already a positive person!” My guess is, you are not as positive as you think. (Sorry to be negative). The fact is, as humans, we are not great at self-auditing. That’s why surveys will tell you that MOST people think they are an above average driver. The math tells you that’s not true.
So how do we know if we are positive or negative?
Let’s start with a simple exercise.
This is something I have done is sessions I give all over the U.S. I start with a simple question.
How many of you know someone that is constantly negative on social media? They are always complaining. As I say “They are pissed off if they can’t find something to be mad about?” This always elicits some chuckles as everyone in the raises their hands. Everyone knows this guy or gal.
Then I follow up with another simple question.
“How many of you ARE that person?”
Silence. No hands. People start to look around the room and small uncomfortable laughs start as they realize the joke.
Then the punchline comes as I say, “I have given this talk all over the country and I have never met the one jerk that is filling up all of our Facebook feeds!”
No one thinks it’s them. As I said, we are not great at self-auditing. We don’t think we are being negative. We think we “are just venting.” We might even think we are being funny. But we, generally, don’t think we could possibly perceived as a negative person.
Let’s go to the tape!
Go to your Facebook feed (or your social media outlet of choice) and look at the last 10 posts. Be introspective. Think about how they might be looked at from the outside world. Now, if 4 or more of those posts could be perceived as negative (and that’s not up to you, right?), you are likely thought of as a negative person by many of the people that follow you.
Oh…and here’s the caveat. Political posts and religious posts can be viewed as negative.
We all have that “crazy uncle” that posts on their favorite social media platform about 9 times a day outlining why the current U.S. President is a criminal. Sure…those people are easy to spot. But what about you? What do your posts look like?
The push back I sometimes get when I am speaking has to do with “religious” posts. What do I mean by that? I am not suggesting you should not celebrate your faith. I am suggesting that tone matters. Consider it.
On the other hand, you really should be authentic. You should not just change your personality to fit what people want. I don’t think you should and I am not suggesting that. If you WANT to post political rants, that’s your call. What I AM saying is you should be intentional. Most people just sort of randomly post and share without any real thought as to how they are perceived by the outside world.
I do think you should be intentional about it. And, if you want to stand out and make a difference, and create a personal brand that people want to follow in the Give First Economy, I think you should consider intentionally being joyful.
Where to Start
If you like the idea of pushing out more joy but are wondering where to start, here are a few ideas. Use these as a jumping off point and run with it!
Share Joyful News: This doesn’t have to just be about the highlight reel of your life. Seek out good things in your community and share them! Look for good things in your organization or relationships and give them a shout out! It will not only be a great and joyful noise coming from you, but it will make them feel good too!
Create Uplifting Content: If you are so inclined, write blogs that help to uplift. Create Instagram posts designed to admire. Edit a video together where you interview people doing good in your industry. Shining a light on the good in the world can always be a great place to start.
Give Compliments: We will talk more about this in the next chapter, but make it a point to give people praise.
Smile: Want a funny exercise? The next time you drop your kid off at school (or drive to any public place), take the time to look at the faces of the other drivers. Wow. You will see a LOT of grumpy faces! Take the time to give people your smile. It’s funny…you will see people give it back.
There are plenty of ways to give out joy…and it’s more important than ever. Please consider spreading that joy today. Oh, and if you want more content like this, please check out our blog page here. And you can find my book “The Give First Economy” here on Amazon.
by Kirby Hasseman
At Hasseman Marketing, we are proud of the team that helps us “Deliver Marketing Joy” each and every day. So we wanted to introduce you to some of our peeps with our series we call “Brand-ecdotes.” Today we get to meet Jeff Wickerham.
What is something fun that not everyone knows about you?
I absolutely love smoking meat. My specialty is smoked salmon…served with crackers, cream cheese, and chopped onions. Delicious!!! I drive a car with 321,000 miles! AND…I’ve written over 1,300 blogs!
What is your all-time favorite Promotional Product and why?
My all-time favorite promotional product is the custom sticker. I have collected stickers from every place our family has visited and put them on my refrigerator. I also put stickers of brands I love, on my water bottles and MacBook. Stickers are a great addition to put into packages, cards, and anything mailed.
What is the current product you use all the time?
Every single day, I use the El Dorado Roll Top Backpack. I love the style/look of the backpack and it is super functional: roll top, side pockets, side zip entry, and water resistant. I take it to meetings, to the coffee shop, to my office, on vacation, as a diaper bag, and on and on!
What is a company or brand that you admire and why?
The Apple brand is one I absolutely admire. Their product is not only top-notch, they deliver it in a way which makes me feel good. Whenever I open a new phone/computer/accessory, I always feel like I am getting a special gift. I have two phone boxes in my closet I just can’t get to the point of throwing them away. That is staying power!
What is your favorite part of “Delivering Marketing Joy?”
When I can drop off an order, I love seeing the look on someone’s face when they open up their product. It isn’t just the product though…it is the process from start to finish. Providing ideas, the process of ordering, delivering, and following up to make sure everything was exactly the way my customer wanted!
At Hasseman Marketing, we love our team. Want to learn more about us? Head to our About Us page here. And of course if you want to read more content, please head to our blog page here.
by Kirby Hasseman
I got a frantic text from one of my best clients just the other day.
“Can you meet me today or tomorrow?” she asked. “One of our events got cancelled and we need to do something quickly.”
To most of us, this is an all too familiar story. With the Coronavirus scare, conferences, meetings, festivals, sporting events and even small gatherings are being cancelled left and right. It is most likely the right thing to do for public safety, but it is wreaking havoc with businesses.
For businesses, these events and conferences are a chance to create relationships, form bonds, network, educate and, ultimately, sell. We host and attend these events because they give us something that emails, phone calls and even social media can’t. They represent true connection. These events can help to create brand affinity and growth.
During this time, when events are being cancelled at record rates, branded merchandise can help fill this gap.
“We had an event scheduled to welcome students who had committed to come to our university. We need a Brand Box, like you sent us,” she told me. “Cancelling the event is a bummer, but we are excited about this!”
As it turns out, Hasseman Marketing recently decided to send some of our top clients what we called a “Brand Box.” This box of Marketing Joy consisted of a very nice t-shirt, vacuum water bottle, a charging lanyard, lip balm, a pen and more. The items had the message “Be Kind. Give First. Work Hard. Repeat.” We curated the products with the idea of spreading some joy and to say “thank you” to our clients and prospects. It definitely helped us do that. And, as some of our clients have realized, this use of branded merchandise has created a brand affinity for Hasseman Marketing that they want to create with their clients and prospects.
My guess is, your company or organization has already been affected by the cancellation of events. If you haven’t, you will be. So what do you do? Instead of lamenting on social media and complaining to family and friends, I suggest you take a pro-active approach and take the #marketingjoy to your customers.
What will taking an approach like this do for you or your brand?
Surprise and Delight
Done right, a marketing box of joy like this will surprise and delight your customers or prospects. We don’t get a lot of mail these days that delight. This has a chance to turn the relationship upside down…in a good way! And because most of your competitors are not going to want to invest in this way, it will surely separate you and your brand.
Creates Brand Affinity
When you surprise and delight, you bring joy. And when you bring joy to your customers, especially in times of stress and need, you vault yourself to the top of their list. They don’t HAVE to do business with you…they want to!
Creates Long Term Value
Finally, if you select quality branded merchandise that will be used for a long time, you create marketing that works to further your story each and every day. Though everyone has to be conscious of budget, this is not the time to hand out new items that will end up in a landfill. Select items that create long term value to the customer, and you will create long term value to your brand.
I think we all would agree that we hope the Coronavirus quickly becomes a thing of the past. But in the meantime, officials are being rightly cautious. So while event after event continues to be cancelled, we can still create marketing and relationships that matter. Promotional products and branded merchandise continues to be the only marketing you you create where your customers will thank you. This is the time to leverage that tool to go on offense during these strange times.
For more information on how to create a Brand Box like ours, please contact us. You can reach out and email us at [email protected]…or you can head to our Promo page and find out more.
